Melbourne Central Art Loop

About This Project

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MARS Gallery is proud to curate Australia’s largest exhibition of video art outside of an art institution. The Melbourne Central Art Loop is a brand new, immersive art experience offered within the center’s public space. Featuring a rotating program of over 30 Australian artists, Melbourne Central Art Loop is a curated exhibition of video art running simultaneously on fifteen state-of-the-art LCD screens and five projector portals located throughout the precinct’s Lower Ground level.

The Art Loop hopes to be a welcome surprise for the 51 million people who visit and pass through Melbourne Central every year. As it is a rare opportunity in Australia for video art to come to life on such a large scale MARS are extremely proud to be partnering with Melbourne Central to pioneer this experimental and global art form in our city. The inaugural program (launched March 2016) showcases a wide and diverse range of cutting-edge video works that are designed to intrigue and inspire. Through an annual award, one Art Loop artist will also receive tickets to visit Loop Barcelona – a festival dedicated to video art. Melbourne Central Art Loop is free to all visitors with a new program set to launch every four months.

The inaugural program of artist and artwork details can be viewed here

Media

Art Loop video installation to make shoppers stop and look at Melbourne Central
Dylan Rainforth, The Age (in print and online)
March 30, 2016

Melbourne Central is getting a new permanent video art installation
Delima Shanti, Time Out Melbourne (online)
March 23, 2016

Video art exhibition opens in Kennedy Nolan’s Melbourne Central project
Architecture & Design (online)
April 7, 2016

Reimagining retail
australian design review
April 8, 2016

Unexpected video art comes to life at Melbourne Central
Property Observer
April 8, 2016

 

Photography courtesy of Tom Ross

Artist

Various

Year

2016

Client

GPT Group

Architect

Kennedy Nolan

Development

Lower Ground, Melbourne Central

Location

Melbourne Central, Melbourne Vic